YouTube Sponsorship
The Dave J Crawford YouTube channel is a fast growing channel for Online Personal Trainers & Coaches diving into topics such as Business advice, Marketing Strategy, Technology and Software.
Dedicated to providing the highest level of content I have over 70 videos, and are growing at a rate of about 110 subscribers each month.
I have no intention of slowing down producing long form content every week and shorts everyday.
Below you will find information on our audience, demographics, and other important marketing details to help you make the best sponsorship decision for your business.
Sponsorship Examples
Audience Details
Audience Demographics
The majority of our viewers fall into the 18-44 year range (with a heavier concentration between 25-34).
The gender mix reveals that the content of our channel appeals more to the male audience.
Though we are starting to see an increase in new female subscribers every month.
Audience Geographics
All of the content I create is aimed at an English speaking demographic.
The United States is where most of my views come from, followed the UK and Canada.
Most of my channels previous sponsors targeted mainly US customers, with some also offering products or services in Europe.
Audience Psychographics
My audience is primarily interested in growing a Fitness Business Online.
It is targeted at Personal Trainers and Health Coaches that want to build and grow and online business with marketing, software and technology.
I cover topics such as business advice, marketing strategy, sales, technology and software.
Results & ROI
Let's talk results. After all, marketing should deliver a result and ideally a measurable (and significant) return on your investment.
So what can you expect? Truthfully, this is a hard question to answer.
Because while I pride ourselves on delivering the highest-quality video possible, it's impossible to predict with any level of certainty how the video will perform or what the algorithm will do.
Some videos get hundreds of views. Others get thousands. And some go on to get tens of thousands.
The key thing to note is that views don't stop a week after posting your video. I have designed the channel (also partly due to the search heavy nature of our audience) to create more "Evergreen" videos that continue to rank and get views for months and even years to come.
So what's the investment? We'll get to that in just a second. But first... some other important stuff.
Highest Converting Video Sponsorship Placement
One of the most important factors is where to put your sponsorship call out in the video. While most prefer the beginning to ensure the maximum number of people see it - this is actually the least effective position of all.
A study performed by video marketing company Wistia found that the best place for a mention was anywhere in the middle which is why we aim to mention your business around the mid point of the video.
"Mid-rolls had an average conversion rate of 16.95%, compared with a post-roll conversion rate of 10.98%. The pre-roll Calls to Action at the start fared more poorly, with an average conversion rate of just 3.15%." - Wistia
Other Important Stuff...
The single most important factor for us in taking on a sponsor is ensuring this is a good market fit. Meaning, your business aligns with my values of strategic marketing, integrity, and aiming to be the best.
This helps create videos I feel confident about and ensures you reach the right people in order to make the most from your marketing investment and sponsorship in our channel.
The Million Dollar Question
(What's The Investment?)
Shout-Out
$500
60 Second Mention
60 Second scripted shout-out (Please provide a 100-150 word script that you would like to be read).
Brand mention early in video with full shoutout later.
Show logo and read provided script or bullet points.
Guide viewers to a link in the description box and mention it during shout-out.
Dedicated Video
$1,000
Full Dedicated Video
Complete dedicated video
7-12 minutes in length
Show logo, highlight product/service/business throughout the video
Guide viewers to a link in the description box and mention it in the video
Provide other relevant marketing and business advice and tips
Customized and unique to your business
Fully edited video complete with graphics, b-roll, and music
** The content is created and owned by Dave J Crawford for the Dave J Crawford YouTube channel. The Dave J Crawford YouTube channel grants brand 3-months usage rights on social media (i.e. organic reposting on brand social channels) as long as the content is repurposed organically through owned social channels and NOT paid media. These usage rights are non-transferrable.
Next Steps